Burger King has expanded its BK Delivers program to the Detroit market. This is BK Delivers' 17th city. The program is also available in Boston; New York; Miami; Tucson, Ariz.; Houston; Los Angeles; Chicago; the San Francisco Bay Area; Las Vegas; Sacramento, Calif.; Washington, D.C.; Phoenix; Salt Lake City; Denver; Minneapolis; and Spokane, Wash.
According to the company, the delivery program is being expanded to meet customer demand.
"BK Delivers is already performing well in many cities across the country, including New York, Chicago, Los Angeles and San Francisco. As its popularity has grown, we have seen an increasing demand for the program in other markets," said Petru Pusta, director, retail innovation and non-traditional channels, Burger King Worldwide Inc. "The Metro Detroit area has some of our most loyal guests, and the brand is excited to offer them the opportunity to enjoy the food they love, delivered to them in the comfort of their home, dorm or office."
BK Delivers allows guests in the delivery zone to customize and order their food through BKDelivers.com or toll free at 1-855-Order-BK. Burger King's proprietary thermal packaging technology was created to keep hot food hot and cold food cold on the delivery.
There is currently one live delivery restaurant in the northern suburbs of Detroit serving Royal Oak, Birmingham, Madison Heights, Clawson, Berkley, Huntington Woods, Pleasant Ridge, Ferndale and Hazel Park. This initial location will serve as a training ground, allowing operators to understand the system and to train their crew members prior to expanding the offering to other locations in the DMA.
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