Dunkin' Brands Group Inc. has named Carol Austin as the vice president of Marketing for Baskin-Robbins U.S. and Canada. Austin replaces Dan Wheeler, who has been appointed vice president of New Products and Innovation for Dunkin' Donuts U.S.

Austin will be responsible for the strategic development, planning and execution of Baskin-Robbins' marketing initiatives in the United States and Canada. She will work with cross-functional teams to develop and implement marketing strategies that strengthen the Baskin-Robbins brand, drive sales, traffic and profitable growth for more than 2,500 North American Baskin-Robbins locations, according to a news release.

"Carol is a highly experienced senior marketing leader who brings a wealth of experience helping companies grow through integrated brand and customer engagement strategies," said John Costello, president, Global Marketing and Innovation for Dunkin' Brands. "With her strong marketing and retail experience, leadership capabilities and business knowledge, I am confident she will play a key role in helping us continue to grow the Baskin-Robbins brand while driving franchisee profitability."

Prior to joining Baskin-Robbins, Austin served as Customer Engagement leader at CVS Caremark, where she led digital, brand and loyalty strategy for CVS ExtraCare.

"It's an exciting time for the brand in North America, from its new restaurant design to continued product innovation, and I look forward to working with our team to develop and execute innovative marketing strategies to further build the Baskin-Robbins brand," said Austin.

Read more about operations management.

Related Content

User Comments – Give us your opinion!
Products & Services

LG 39LN549E

http://global.networldalliance.com/new/images/products/6451.png

6451/LG-39LN549E

Presentation: Enhancing the In-Store Experience

http://global.networldalliance.com/new/images/products/enhancing_the_instore_exper.gif

3315/Presentation-Enhancing-the-In-Store-Experience

High Quality ATM

http://global.networldalliance.com/new/images/products/4148.png

4148/High-Quality-ATM

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

ARGO - Touch Screen

http://global.networldalliance.com/new/images/products/6017.png

6017/ARGO-Touch-Screen

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

LG 47WS50BS-B

http://global.networldalliance.com/new/images/products/6433.png

6433/LG-47WS50BS-B

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

LG 38WR50MS-B

http://global.networldalliance.com/new/images/products/6453.png

6453/LG-38WR50MS-B

Accessories

http://global.networldalliance.com/new/images/products/6293.png

6293/Accessories

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.