A few months after debuting its fast casual concept in the U.S. — KFC Eleven — KFC has launched a new brand in Canada as well, called Select.

According to the Financial Post, the Select restaurant was created to attract Millennial consumers and will debut in Toronto this month.

Similar to KFC's fast casual concept in the U.S., the Select menu will include a focus on chicken, with four types of fried chicken burgers and chicken fingers. There will also be a Mexican flair, with rice bowls and grilled chicken burritos served with extras such as guacamole and mango salsa.

From the story:

"We are exploring how to move forward with the brand, especially here in Canada," KFC Canada's GM Nicolas Burquier told the Financial Post. "We have 60 years of history in this market with a very strong team and loyalty from our consumer base. But going through what is next for KFC in the coming years, how do we appeal not only to the next generation of customers, but also a younger customer base who do not have access to our brand."

Read more about branding and marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

Affordable, feature rich compact ATM

http://global.networldalliance.com/new/images/products/RL1600_Left_View_100.gif

804/Affordable-feature-rich-compact-ATM

LG 47LN549E

http://global.networldalliance.com/new/images/products/6437.png

6437/LG-47LN549E

Hiring Manager- applicant tracking and hiring software

http://global.networldalliance.com/new/images/products/6353.png

6353/Hiring-Manager-applicant-tracking-and-hiring-software

Web

http://global.networldalliance.com/new/images/products/4763.png

4763/Web

ReadyHire- a full-service recruitment approach for restaurants

http://global.networldalliance.com/new/images/products/6351.png

6351/ReadyHire-a-full-service-recruitment-approach-for-restaurants

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Custom Digital Signage Templates

http://global.networldalliance.com/new/images/products/6683.png

6683/Custom-Digital-Signage-Templates

ClassicCombi

http://global.networldalliance.com/new/images/products/6287.png

6287/ClassicCombi

Remote Monitoring, Management & Measurment Software - CommandPoint

http://global.networldalliance.com/new/images/products/2260.png

2260/Remote-Monitoring-Management-Measurment-Software-CommandPoint

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.