AIRTAG, a provider of mobile shopping solutions, announced a collaboration with PayPal to bring new features to the KFC Fast Track mobile wallet. Launched by KFC UK & Ireland and AIRTAG earlier this year, Fast Track enables customers to order and pay in advance for their meals before they arrive at the restaurant. Now, Fast Track users can login and check-out with PayPal making the transaction faster, according to a news release.
With the new features, KFC customers can create a Fast Track account using their existing PayPal account details by entering their username and password. This allows users the ability to bypass having to enter personal and bank or card details.
"With the majority of mobile and online commerce traffic being lost during login and check-out processes, we are very excited to work with PayPal to provide KFC customers with faster alternatives that streamline the customer experience," said Jeremie Leroyer CEO and co-founder of AIRTAG. "We are already seeing the majority of Fast Track orders being placed by mobile phone, and these new features will make it even more convenient for those on the go costumers to create an account, order and pay in the quickest way possible."
KFC UK & Ireland chose AIRTAG's AIRSHOP white label mobile wallet solution to launch Fast Track. Fast Track enables KFC customers to order and pay using the website, web app or mobile wallet anytime and from anywhere. Using the geolocated mobile check-in feature, the customer notifies store staff they are ready for order pick-up. Users then get to skip the line when picking up their order because Fast Track orders are prepared in priority.
The Fast Track app is available on iTunes or through the KFC Fast Track mobile website.
"This collaboration is another step on the journey towards a wallet-less high street, where customers will be able to leave their wallet or purse at home and pay using their smartphone or tablet. Our research shows that a third of people would choose their smartphone over their wallet when leaving home — while 80 percent wish they could leave their wallet at home," said Rob Harper, head of Retail Services at PayPal UK. "We predict that by 2016 you won't need your wallet to pay on the UK high street — your smartphone will be enough."
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