Fans of CKE Restaurants' Carl's Jr. and Hardee's brands can now show off their loyalty in an intimate way. According to Media Post, white, branded boxers with the slogan "Eat Like You Mean It" are now for sale for $20.

They are available at eatlikeyoumeanit.com.

The boxers' line is the brainchild of CKE's agency, 72and Sunny. There are no plans for a women's underwear line at this time.

Read more about marketing and branding.

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