McDonald's Corporation today announced that global comparable sales increased 0.5 percent in November, carried by a 1.9 percent increase in Europe.

However, sales in the U.S. slid 0.8 percent. In the Asia/Pacific, Middle East and Africa system, sales dropped 2.3 percent, mostly due to a 10.4 percent decline in Japan.

"As consumer expectations and the marketplace continue to evolve, we are making investments in our menu, restaurants and service to strengthen our connection with customers and build our business for long-term profitable growth," said Don Thompson, McDonald's president and CEO.

Broken down

In November, U.S. comparable sales decreased 0.8 percent, driven by "ongoing competitive activity and relatively flat industry traffic trends," according to the company. November's calendar was supported by breakfast, chicken offerings and expanded value offerings. Looking ahead to 2014, the U.S. system will focus on customer service initiatives, deeper menu choices across all dayparts, and value tiers.

In Europe, November's comparable sales increased 1.9 percent, as positive performance in the U.K., France and Russia was somewhat offset by negative results in Germany. The company said Europe delivered positive results by "elevating the customer experience with appealing premium, core and value menu options, compelling promotional food events and continued focus on key dayparts."

Comparable sales in APMEA declined 2.3 percent in November due primarily to the aforementioned negative results in Japan. The company is pursuing customer-focused initiatives that broaden accessibility and enhance value across all dayparts.

Systemwide sales for the month increased 1.1 percent, or 3.1 percent in constant currencies.

Read more about operations management.

Related Content

User Comments – Give us your opinion!
Products & Services

LG 42WS50MS-B

http://global.networldalliance.com/new/images/products/6441.png

6441/LG-42WS50MS-B

Ongoing recruiting needs- Recruiting strategy to meet continual …

http://global.networldalliance.com/new/images/products/6349.png

6349/Ongoing-recruiting-needs-Recruiting-strategy-to-meet-continual-hiring-needs

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

LG 55LN549E

http://global.networldalliance.com/new/images/products/6427.png

6427/LG-55LN549E

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

RFID & Customer Driven Smart Shelves

http://global.networldalliance.com/new/images/products/RFIDnanoShelf_100.gif

123/RFID-Customer-Driven-Smart-Shelves

Onboarding + E-Verify- complete new hire paperwork online

http://global.networldalliance.com/new/images/products/6355.png

6355/Onboarding-E-Verify-complete-new-hire-paperwork-online

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Scala Advanced Analytics

http://global.networldalliance.com/new/images/products/6169.png

6169/Scala-Advanced-Analytics

Philips Webinars

http://global.networldalliance.com/new/images/products/5839.png

5839/Philips-Webinars

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.