White Castle celebrated the grand reopening of its Columbus, Ohio, area restaurant at 1550 Hilliard-Rome Road on Dec. 8. The updated restaurant incorporates technology that "leads the restaurant industry," according to the company.
For example, it includes self-ordering stations for guests to choose their meals from a touchscreen menu. Like the original White Castle restaurants, seating will be available at a front counter. An open kitchen design will allow guests to watch their orders being made from start to finish. The updated design also includes a Coca-Cola Freestyle fountain dispenser, with more than 100 beverage choices.
"White Castle's had a presence in Columbus since the 1930s," said Chris Shaffery, White Castle regional director. "As we explore new locations to open Castles, we know how important it is to reinvest in the cities where we're currently located. As a family-owned business for more than 90 years, we've learned to listen to the feedback from our Cravers and to offer new innovations to make the White Castle experience more memorable than ever before."
The newest White Castle is open 24 hours a day, seven days a week. Breakfast will be served from midnight until 10:30 a.m. The full menu is available online or with a mobile ordering app. Check out photos of the new features.
Read more about technology initiatives.