Two days after Krispy Kreme's debut in Taiwan, the company will also plant its flag in Northern India for the first time this week. Krispy Kreme will open its first store in Delhi Saturday.
A total of 35 stores are planned in Northern India by Krispy Kreme's new franchise partner, Bedrock Foods Pvt. Ltd. The brand launched in India — in Bangalore — in January.
"We are excited to partner with Bedrock Food Company in taking the one-of-a-kind Krispy Kreme taste and experience to the people of Delhi," said Jeff Welch, Krispy Kreme president - International. "With our initial launch in Bangalore this past January, we have seen great acceptance of Krispy Kreme and our signature products by the Indian consumer. The opening this week of our first store in Delhi broadens Krispy Kreme's reach within India to the key North India market."
Located on the first floor Select City Walk mall, the premier mall in the Saket section of Delhi, Krispy Kreme's new doughnut cafe will feature an 16 doughnut varieties, including the brand's signature Original Glazed doughnut, plus a range of signature beverages including coffees, teas and iced beverages.
The focal point of the new store will be Krispy Kreme's Doughnut Theater viewing area, where customers can watch doughnut varieties being cooked, filled, and topped. During the day, Krispy Kreme's Hot Doughnuts Now sign will be illuminated to alert customers that doughnuts are being made and served hot in the store.
"Our doughnuts are made with an eggless recipe, developed specifically to meet the needs of Indian consumers. We look forward to bringing the joy of sharing hot Original Glazed doughnuts and great tasting coffees to Delhi's consumers with the opening of the new doughnut cafe in Select City Walk mall," said Manpreet Gulri, managing director, Bedrock Foods Pvt. Ltd.
Read more about franchising and growth.