On Jan. 5, participating Subway restaurants in the Minneapolis area are partnering with Bridging to collect blankets that will be distributed to individuals and families in need. Located in Bloomington and Roseville, Minn., Bridging distributes more than 6,000 beds annually, but they are often short of blankets to accompany them, according to a news release.

Now in its 12th year, the Subway Bring a Blanket collection is the primary means of securing blankets for the more than 4,000 families Bridging serves each year.

Guests are invited to bring new or gently used, clean blankets to any participating Subway restaurant. In return for their donation, contributors will receive a free, regular 6-inch Subway sandwich (one free regular six-inch sandwich per person, regardless of the number of blankets donated). Especially needed are blankets that fit full and queen-size beds.

The Subway Bring a Blanket collection was developed in 2002 by local franchisees. In the past 10 years, the collection has secured more than 60,000 blankets to redistribute to people in need.

Read more about cause marketing.

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