The National Restaurant Association will collaborate with the visual solutions company Primary Color to provide enhanced branding insights for restaurant and foodservice operators worldwide.

Primary Color will provide education resources through the NRA's Manage My Restaurant platform to support and help members better understand the importance of color and consistency for their images, branding and marketing materials, according to a news release. Primary Color's products and services include all forms of print production, design and fabrication of indoor and outdoor POP displays, event and trade show solutions, store profiling and installations, and fulfillment and distribution.

"We are excited to align with Primary Color, one of today's leading full service print-media companies, to educate the restaurant industry on new and innovative ways to enhance operators' branding and marketing efforts," said Phil Kafarakis, chief innovation and member advancement officer for the NRA.

Read more about marketing and branding.

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