NeoMedia Technologies Inc., a provider of mobile barcode management solutions, has partnered with Wendy's to become its exclusive provider for QR code services as a part of the brand's promotional activities.

According to a news release, Wendy's will use NeoMedia's NeoSphere product for its QR campaigns moving forward. NeoSphere provides an enterprise grade barcode creation and management engine which enables brands to connect instantly to mobile content while delivering a brand experience that is targeted and measureable.

"Wendy's has recognized the value of QR campaigns in assisting to build its brand awareness, and NeoMedia's NeoSphere product provides this connection to our customers," Wendy's spokesman Denny Lynch said in the release.

"QR codes have rapidly become a key mobile media element as brands look to bridge physical and digital media to connect with their consumer. Working together with Wendy's in the deployment of QR campaigns, will be instrumental in continuing to demonstrate how QR codes can help to drive brand affinity and extend promotions to Wendy's customers," added Laura Marriott, CEO, NeoMedia.

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