Yum! Brands Inc. announced it has appointed Jason Marker, 43, as general manager of its KFC business in the U.S., effective immediately. According to a news release, he will report to Micky Pant, KFC CEO.

In November 2013, Yum! Brands Inc. announced it would reorganize its business to "drive greater brand and geographic focus." Effective Jan. 1, the reorganization became effective and the company combined its Yum! Restaurants International and the U.S. individual divisions for KFC, Pizza Hut and Taco Bell. Yum! Restaurants China and Yum! Restaurants India remain separate divisions.

Marker joined the company from Unilever more than 10 years ago as a marketer in the South Pacific region, based in Australia. He then was promoted to CMO and was a key force in developing product and marketing ideas in Australia that were then exported across KFC's global system. Marker was relocated to Yum! Restaurants International as the VP of Global Branding and Marketing. He most recently has served as CMO of KFC U.S.

"Jason Marker is the ideal candidate to lead the KFC business in the U.S.," Pant said. "He has excellent commercial skills, with a deep understanding of consumer insights and concept development. He is also detail-oriented and works effectively with franchisees and has demonstrated leadership skills cross-functionally."

Marker replaces John Cywinski, who has served as KFC U.S. president for the past three years and has resigned from the company to pursue other opportunities.

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