Yum! Brands' 2013 World Hunger Relief efforts raised a record-breaking $37 million in cash and food donations for the World Food Programme and other hunger relief agencies.

The annual initiative featured Grammy Award-winner Christina Aguilera as its ambassador.

According to a news release, World Hunger Relief spans more than 130 countries and territories, 40,000 KFC, Pizza Hut and Taco Bell restaurants and more than 1.5 million employees and franchise associates.

"It is unacceptable that nearly 1 billion people around the world are going to bed hungry every night," said David Novak, chairman and CEO, Yum! Brands Inc. "We believe that it is our privilege and responsibility to do everything we can to make a difference in fighting world hunger to save lives. I'm inspired and proud of our employees, franchisees and their families who have raised record-breaking funds and food donations and volunteered in their local communities toward hunger relief."

Every U.S. dollar raised goes directly toward WFP's operations to fight hunger worldwide, mostly to disaster relief, such as Typhoon Haiyan in the Philippines and school meals programs.

Read more about cause marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

Pressure Fryers

http://global.networldalliance.com/new/images/products/6279.png

6279/Pressure-Fryers

Presentation: Unleashing the Retail Customer Experience

http://global.networldalliance.com/new/images/products/webcast_small.gif

3099/Presentation-Unleashing-the-Retail-Customer-Experience

LG 47WS50BS-B

http://global.networldalliance.com/new/images/products/6433.png

6433/LG-47WS50BS-B

Philips 2013 Product Range

http://global.networldalliance.com/new/images/products/6181.png

6181/Philips-2013-Product-Range

Onboarding + E-Verify- complete new hire paperwork online

http://global.networldalliance.com/new/images/products/6355.png

6355/Onboarding-E-Verify-complete-new-hire-paperwork-online

SmartCombiâ„¢

http://global.networldalliance.com/new/images/products/6285.png

6285/SmartCombi

LG 47WS50MS-B

http://global.networldalliance.com/new/images/products/6431.png

6431/LG-47WS50MS-B

ReadyHire- a full-service recruitment approach for restaurants

http://global.networldalliance.com/new/images/products/6351.png

6351/ReadyHire-a-full-service-recruitment-approach-for-restaurants

LG 32LN549E

http://global.networldalliance.com/new/images/products/6457.png

6457/LG-32LN549E

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.