Front Flip, a loyalty marketing program for restaurants, retailers, convenience stores and consumer packaged-goods companies, announced it has reached 1 million mobile users.

The company built a core user base in Kansas City and expanded nationwide. Today, there are several major cities with a large Front Flip following, including Dallas, Atlanta, Philadelphia, New York City and Minneapolis, according to a company press release.

"There is no other platform in the mobile loyalty space that offers consumers value and a truly fun experience," said Front Flip Founder and Chairman Sean Beckner. "We are thrilled that a growing number of people are engaging with their favorite brands through the Front Flip app."

How it works

Using the free Front Flip app, consumers scan a Front Flip QR code at a participating business to unlock a digital scratch card and a chance to win a prize. Codes can also be featured on a business's Facebook page, email blasts, direct mail pieces and print ads. According to Beckner, Front Flip is approaching 5 million total scans.

In addition to instant prizes, the company helps partners drive visit frequency and sales through bounce-back rewards, targeted mobile offers, sweepstake-style promotions and rich customer data, Beckner said.

Front Flip's client portfolio includes global brands such as Bud Light and franchise groups that include McDonald's, KFC and Papa John's.

Read more about growth.

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