Judith Herrell, president and owner of Herrell's Ice Cream Corporation and its parent company, Herrell's Development Corporation, was named CEO of Herrell's Ice Cream, effective Jan. 1. She takes on this role in addition to her current responsibilities, as Steve Herrell, founder of Herrell's Ice Cream, announced that he is taking a year-long sabbatical as a prelude to his retirement.

"Steve has been an innovator in the ice cream industry for over 40 years, including his over 33 years with Herrell's Ice Cream," said Judy Herrell. "Steve and I have been business partners in Herrell's Ice Cream for nearly 30 years. We have collaborated on ice cream flavors, business operations and opportunities, and all other aspects of operating Herrell's and its affiliated companies. Needless to say, we have not only been business partners in the ownership of Herrell's, but are great friends. As Steve approaches his 70th birthday, we all agreed that it is a good time for him to step back, enjoy the accolades of his success, and finally take a little time off."

But don't expect Steve to just sit around, said Judy Herrell.

"He is the Flavor Master, and will still be involved in creating more great products like the ones that have already made Herrell's famous," she said.

Steve Herrell said he plans to devote his new-found time to his many other interests, including movie-making, writing about his varied experiences in ice cream, linguistics, creating music, and cleaning out his basement (which one of his staffers once called a "wonderland"), as well as continuing to be a vital part of the Northampton community, where he currently lives.

"I have reaped great rewards in my work at Herrell's, from customers and the community in general," said Steve Herrell. "I thank everyone for their patronage and friendship over the years. I have every confidence in my partner Judy to carry forth the Herrell's banner for excellence and good times."

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