Tim Hortons is inviting Canadians to build personalized Timbit avatars using the Timbit Me online tool for a chance to win prizes, including free coffee and Timbits for a year. The Timbit Me contest runs until April 30.

According to a press release, users can "Timmortalize" themselves by creating custom Timbit avatars in their likeness, using a variety of options for personality and physical features. Users can also choose from accessories, such as handbags, musical instruments, pets, sporting equipment and a Tim Hortons' cup.

"Canadians are always telling us how much they love our Timbits, so the Timbit Me contest is a great way for our guests to show their Timbit pride in a fun, interactive and personal way," Linda Kosmack, senior manager, Digital Marketing, said in the release. "Each new Timbit offers a chance to win cool prizes, so we're excited to see Canadians' most inspired creations."

The Timbit Me contest allows users to fill their snack packs with Timbit avatars created for their friends and family for additional chances to win prizes, including daily $25 Tim Cards, weekly prizes of $100 Tim Cards, and a grand prize of free coffee and Timbits for a year.

Timbit Me users can log in daily and update their Timbit to match their mood and style, and can download images of their avatars to share on Facebook and Twitter. Valentine's Day inspired bits will be unveiled on Jan. 29.

Read more about digital marketing.

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