Sailormen Inc., Popeyes Louisiana Kitchen's largest domestic franchisee, is hosting its 2014 "Appetite for a Cure" campaign to benefit the Muscular Dystrophy Association. The campaign will take place today through March 16 at participating restaurants in South Florida and across the Southeast.
As part of the fundraiser, patrons can purchase $1 coupon cards worth $30 to be used toward free and discounted purchases during a future visit. In 2013, the campaign raised a record $503,000 to support MDA's programs of research and health care services, including MDA summer camp.
"Sailormen/Popeyes is proud to be part of the annual 'Appetite for a Cure' campaign that will help more than 1 million Americans affected by muscle disease," Bob Berg, CEO of Sailormen Inc., said in a news release. "This campaign has been successful due to the generosity of our dedicated employees and customers. With their continued support, we hope to exceed last year's fundraising efforts to help save the lives of those served by MDA."
Read more about cause marketing.