The hospitality industry is best at providing mobile-friendly websites, according to new research from hibu, a provider of digital marketing solutions and websites. hibu audited 10 industries as part of its research, and restaurants ranked No. 2 with 52 percent of websites considered mobile-friendly.

Hotels and bed and breakfast websites were No. 1 with 63 percent.

According to a news release, the restaurant industry broken down by device is as follows:

  • Percentage of websites not mobile-friendly: 48 percent;
  • Percentage of websites mobile-friendly: 52 percent;
  • Percentage of websites that support viewing on Samsung Galaxy S: 46 percent;
  • Percentage of websites that support viewing on iPhone 5: 51 percent;
  • Percentage of websites that support viewing on iPad: 21 percent.

Despite some businesses already capitalizing on mobile marketing, the research also highlights that more than half (59 percent) of U.S. small and medium-sized businesses' websites are not set up to enable customers to research or make purchases on mobile devices. With 56 percent of U.S. adults using a smartphone, SMBs without a mobile-friendly website are missing the opportunity to reach more customers and drive sales, the release said.

"Anyone who has visited a website that isn't mobile-friendly knows how frustrating — or even impossible — it is to browse and navigate it on their mobile device," said Matt Anderson, hibu chief digital officer. "With consumers increasingly searching local businesses on their smartphones and tablets, it's crucial that firms have websites that are mobile-friendly so that they continue to attract customers and don't fall behind their competitors. Business owners may feel daunted by mobile technology, but in reality they don't need any technical skills to ensure that their site works well and looks great on any device, or even to optimize it specifically for smartphones or tablets."

Read more about mobile initiatives.

Related Content

User Comments – Give us your opinion!
  • Seshu Madabushi
    7058338
    When we showcase to our clients how their site would look like as compared to the current site, most of them would get it right away and would immediately jump onto the mobile site bandwagon. It is all about showing value to the end customer.
  • Bud Kaye
    7050754
    Howdy! :) Good article! If everyone used my MOBLEASY.COM for their mobile needs, then we could shrink that high number of folks without a mobile-friendly site! :)
Products & Services

LG 32WL30MS-B

http://global.networldalliance.com/new/images/products/6455.png

6455/LG-32WL30MS-B

LG 32LN541C

http://global.networldalliance.com/new/images/products/6459.png

6459/LG-32LN541C

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

Cleaning Supplies & MSDS

http://global.networldalliance.com/new/images/products/6289.png

6289/Cleaning-Supplies-MSDS

Macromatix

http://global.networldalliance.com/new/images/products/6545.png

6545/Macromatix

LG 42WS50BS-B

http://global.networldalliance.com/new/images/products/6443.png

6443/LG-42WS50BS-B

Advanced Digital Signage Solutions

http://global.networldalliance.com/new/images/products/V_Family_150px.jpg

3955/Advanced-Digital-Signage-Solutions

LG 47WS50BS-B

http://global.networldalliance.com/new/images/products/6433.png

6433/LG-47WS50BS-B

Presentation: Unleashing the Retail Customer Experience

http://global.networldalliance.com/new/images/products/webcast_small.gif

3099/Presentation-Unleashing-the-Retail-Customer-Experience

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.