The hospitality industry is best at providing mobile-friendly websites, according to new research from hibu, a provider of digital marketing solutions and websites. hibu audited 10 industries as part of its research, and restaurants ranked No. 2 with 52 percent of websites considered mobile-friendly.
Hotels and bed and breakfast websites were No. 1 with 63 percent.
According to a news release, the restaurant industry broken down by device is as follows:
- Percentage of websites not mobile-friendly: 48 percent;
- Percentage of websites mobile-friendly: 52 percent;
- Percentage of websites that support viewing on Samsung Galaxy S: 46 percent;
- Percentage of websites that support viewing on iPhone 5: 51 percent;
- Percentage of websites that support viewing on iPad: 21 percent.
Despite some businesses already capitalizing on mobile marketing, the research also highlights that more than half (59 percent) of U.S. small and medium-sized businesses' websites are not set up to enable customers to research or make purchases on mobile devices. With 56 percent of U.S. adults using a smartphone, SMBs without a mobile-friendly website are missing the opportunity to reach more customers and drive sales, the release said.
"Anyone who has visited a website that isn't mobile-friendly knows how frustrating — or even impossible — it is to browse and navigate it on their mobile device," said Matt Anderson, hibu chief digital officer. "With consumers increasingly searching local businesses on their smartphones and tablets, it's crucial that firms have websites that are mobile-friendly so that they continue to attract customers and don't fall behind their competitors. Business owners may feel daunted by mobile technology, but in reality they don't need any technical skills to ensure that their site works well and looks great on any device, or even to optimize it specifically for smartphones or tablets."
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