WAND Corp. won gold at the 2014 Digital Signage Expo for its digital menu board solution for food trucks. According to a news release, judges voted for WAND's content for Juicys, a provider of outdoor dining concessions.
"Because food trucks need to satisfy unique customers in different environments, the use of a content library is mandatory for success, making the use of traditional menu boards a problem to resolve," the release said. Juicys added a WAND Mini Controller, which allowed operators to engage customers with a cloud-based library of WAND content.
"It really brought that 'wow' factor I was looking for," Brett Enright, Juicys' owner, said in the release.
Juicys is one of the first food trucks to benefit from using digital menu boards, according to the release.
"These road warriors are part of the move toward digital signage," said Dave Perrill, president of WAND. "Sales success truly rests with serving the right content to the right audience at the right time. That's what digital is all about."
Read more about digital menu boards.