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Market Force survey reveals Five Guys as consumer favorite
June 22, 2010
- Second place, tie, Subway and Chick-fil-A, with 8 percent
- Third place, McDonald's, with 7 percent
- Fourth place, Five Guys, with 6 percent
This was a marked shift from six months ago when Chick-fil-A and McDonald's tied for favorite QSR/fast casual restaurant.
However, these results only told part of the story. While Panera has more than 1,300 locations in the United States, Five Guys has less than half that number. Since consumers are only likely to vote for restaurants they visit, Market Force indexed the results to account for the number of restaurants to see which chains would dominate. When this component was factored in, Five Guys was a clear leader with 22 percent of the votes, Panera dropped to second with 15 percent and Chick-fil-A received 11 percent to rank third.
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