Burger King Corp. has partnered with Microsoft to support the launch of the highly anticipated Kinect for Xbox 360, where the player is the controller. Hitting shelves Nov. 4, Kinect for Xbox 360 will bring games and entertainment to life in extraordinary new ways, no controller required, and is predicted to be the hottest "must have" gift of the holiday season.
This latest alliance builds on the innovative relationship that Burger King Corp. and Xbox forged in 2006 when they created a highly successful series of limited-edition games for Xbox 360 featuring the King, Subservient Chicken and other popular Burger King brand icons.
"Our first endeavor with Xbox 360 took the gaming world by storm, so we couldn't pass up the chance to come together on another cutting-edge program," said Mike Kappitt, CMO, North America, Burger King Corp., in a news release.
Details of the promotion have yet to be released, and Kappitt would only reveal that "guests can look forward to an even greater adventure that will stimulate the imaginations of gamers and entertainment-lovers of all shapes and sizes."
Kinect for Xbox 360 features a sensor that recognizes the player, responds to gestures and voice commands.
