Dairy Queen continues the celebration of the 25th birthday of its iconic Blizzard Treat online with the launch of Operation Happy Birthday, a video promotion that runs from now through Aug. 1. Operation Happy Birthday invites fans to submit an original, one-minute maximum video clip of a Happy Birthday song to the Blizzard treat. No purchase is necessary.
"Operation Happy Birthday extends the online reach of our 25th birthday of the Blizzard celebration," said Michael Keller, chief brand officer for International Dairy Queen Inc. in a news release. "We are looking forward to some really fun, creative, innovative entries."
Participants who submit a video judged to be in the top 100 will receive a $25 Dairy Queen gift card, and the video will be posted on the Dairy Queen blog and the Blizzard and Dairy Queen Facebook page. One video also will be selected for a coveted spot on the DairyQueen.com homepage.
Videos will be judged on creativity, originality, adherence to theme and the 60-second time limit, and the amount of page views generated after the video is posted to YouTube.com. An entry form, rules and regulations are available at the Dairy Queen blog.
Operation Happy Birthday officially ends Aug. 1, however throughout the duration of the promotion, Dairy Queen will showcase entries on the Dairy Queen YouTube channel, Facebook fan page and Dairy Queen blog.
Dairy Queen also is in the midst of its Blizzard birthday promo with its Blizzardmobile tour, in which it is visiting 25 cities across the United States and Canada to distribute more than 75,000 free Mini Blizzards. The Mini Blizzards will be available in stores in August.
