0 Comments
A week after new CEO Mrs. Fields Famous Brands Timothy Casey said he was ready to lead the company's Mrs. Fields Cookies and TCBY in their growth plans, the company has signed its first area development agreement.
 
CT Business Group has purchased the right to franchise Mrs. Fields and TCBY stores in Honolulu and Washington State. The agreement includes all markets in each state as well as an international master franchise agreement in South Korea.
 
The agreement stipulates that over the next five years CT Business Group will open 30 new Mrs. Fields or TCBY stores in Hawaii and Washington state as well as 30 new stores in South Korea. The stores will be owned and operated by CT Business Group as well as sub franchised.
 
"We are thrilled to be working with CT Business Group and look forward to the local business they will bring each new area," said Rob Streett, senior vice president of strategic development for Mrs. Fields Famous Brands. "Mrs. Fields is aggressively expanding our operation both domestically and abroad, and we continue to have discussions with qualified and passionate area developers throughout the United States."
 
The deal with CT Business Group is the first area development agreement for Mrs. Fields, but the company states that executives are currently in discussions with several other potential developers. The company is dedicated to finding and partnering with firms that have the infrastructure to support operational excellence and the ability to develop the brand in a market.
 
Mrs. Fields announced in September 2009 the launch of aggressive expansion plans for both brands domestically and abroad. Over the past year, Mrs. Fields has increased its footprint both domestically and around the globe through non-traditional development as well as an increased effort behind international growth.
 
The expansion plan for TCBY coincides with the growing popularity of yogurt among children ages 2 to 17. According to The NPD Group's Snack Trend report, kids ages 2 to 17 ate more refrigerated yogurt as a snack-oriented food in 2009 than they did in 2008. Other trending snack food options among children include potato chips, fresh fruit, string cheese and prepackaged cheese cubes or shapes, hard candy, ice/fudge or cream pops, chewy candy, corn chips, donuts, and snack pies and pastries.

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.
Products & Services

Menu Innovation and Ops Simplification

http://global.networldalliance.com/new/images/products/4238.png

4238/Menu-Innovation-and-Ops-Simplification

Brand Security

http://global.networldalliance.com/new/images/products/4243.png

4243/Brand-Security

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

On-Demand Digital Print Center

http://global.networldalliance.com/new/images/products/4496.png

4496/On-Demand-Digital-Print-Center

True Refrigerators & Freezers

http://global.networldalliance.com/new/images/products/4868.png

4868/True-Refrigerators-Freezers

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

The New Mark 9 Restaurant Environment

http://global.networldalliance.com/new/images/products/4240.png

4240/The-New-Mark-9-Restaurant-Environment

SmartCash Networked Intelligent Safe

http://global.networldalliance.com/new/images/products/4721.png

4721/SmartCash-Networked-Intelligent-Safe

Foodservice Social Media Universe
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.
Infographic: Top 12 Benefits of Digital Menu Boards