Burger King Corp. has appointed Natalia Franco as executive vice president and global chief marketing officer, effective May 17. In this executive leadership position, Franco will be responsible for the company's global marketing function, overseeing product innovation, consumer insights and the development, implementation and communication of the Burger King brand's marketing and advertising strategies worldwide.
She will be based in the company's world headquarters in Miami
"Natalia is a seasoned marketing professional with a wealth of consumer marketing experience, and we are fortunate to have her join our team," Chidsey said in a news release. "Her global perspective and diverse background working for a number of well-known and world-class companies positions her well to help strategically drive the Burger King brand forward."
Franco most recently served as vice president, global marketing and innovation for The Coca-Cola Co. , where she was responsible for all cross-functional marketing efforts for the McDonald's Division, including research and development, consumer insights, marketing and operations innovation. Franco's prior experience includes General Mills Inc., Savoy Brands International in Bogotá , Colombia , and Unilever in Panama and Colombia
"The Burger King system is a highly dynamic and well-regarded brand and I am delighted to be joining this team," Franco said. "I am confident that my past professional experiences and my consumer-centric marketing approach will further enhance the brand's perception and awareness and help drive increased guest visits to our restaurants and profitable sales around the world."
Franco holds a C.S.S. graduate degree in business management with a concentration in marketing from Harvard University and a graduate degree in trading trends, merchandising and retailing from the Universidad de Valencia in Valencia, Spain. She also earned a bachelor's degree in business administration in Colombia.
Franco's appointment follows the promotion of Michael Kappitt to the newly created role of chief marketing officer, North America.
