May is National Hamburger Month, and several quick-service chains have kicked off a variety of promotions.
At White Castle, the regional chain wants to beef up sales — and support a good cause — by allowing its fans to enjoy the scent of their favorite slider at home. The company has launched a Slyder-scented candle benefiting Autism awareness.
White Castle has teamed up with Laura Slatkin, often called the "queen" of home fragrances, to introduce a candle with the steam-grilled-on-a-bed-of-onions scent of America's first fast-food hamburger. Packaged in a ceramic holder that reproduces the signature cardboard sleeve of the White Castle Slyder, the candles are available in select White Castle restaurants and on the WhiteCastle.com website. Candles sell for $10 each, with net proceeds benefiting Autism Speaks.
The company also has recruited several members of Congress from its regional markets to work behind the grill and the delivery of "Sealed With A Crave" (S.W.A.C.) gift cases to its biggest celebrity fans. Devoted Facebook fans and Twitter followers also will have a chance to win their own S.W.A.C.
The fast-food chain also will be debuting new White Castle merchandise this week at the online House of Crave store.
On the heels of National Hamburger Month, in early June White Castle will begin accepting applications for its Craver's Hall of Fame.
Krystal giveaways
Regional chain Krystal has launched a month's worth of giveaways honoring National Hamburger Month. The company is offering its fans multiple ways to enter to win, including:
- Follow @krystalist on Twitter
- Tweet the following: "I love Krystal Burgers from @krystalist. #KrystalNHM"
- RT any @krystalist status update with the #KrystalNHM hashtag
- Leave a comment on the Krystalist blog and sharing which Krystal Burger is their favorite.
- "Like" Krystal on Facebook: http://www.facebook.com/KrystalBurger
- Post their favorite Krystal Burger on the Krystal Facebook Wall.
- Join the Krystal Lover community at Krystal.com/register and receive special Krystal news and exclusive offers.
Prizes include Krystal gift cards and other Krystal gear and prizes.
New Culver's burger
Culver's has launched a new burger, the BBQ Cheddar ButterBurger, featuring 100 percent U.S. beef, savory BBQ sauce and Wisconsin cheddar cheese. Fans are encouraged to post their thoughts about the new burger on the company's Facebook page and participate in the Burger vs. Brisket poll.
