Wis. Arby's pilots WAND Digital Restaurant

Wis. Arby's pilots WAND Digital Restaurant
Tags: Sandwich
April 27, 2010

Arby's franchisee Carish Inc., the company's second largest franchisee with 70 stores in eight states, is working with WAND Corp. to test the technology company's Digital Restaurant in one of its Wisconsin locations.

WAND Digital Menu Boards have been developed to allow easy installation, one-click remote web updating and the ability to interface with the store's point of sale to ensure maximum price compliance.

The newly remodeled Arby's location now features 42-inch LG Electronics commercial grade screens controlled by WAND technology. Utilizing WAND NextGen POS software, Arby's digital menu board content is updated to coincide with promotions, specials and local events. Additionally, a multi-daypart strategy has been established to promote the right items during the best time of the day to drive up sales.

According to a WAND news release, Arby's design displays the quality selection one might expect to find in a pricier locale, but takes less time to provide a customer her/his order. The digital menu board design at Carisch's location also lends itself well to imprinting the Arby's brand on the store, while also lending itself to rapid deployment and assistance.

The creative team at WAND divides menu categories with color, line and graphics so that customers can easily identify menu information to help them make a decision.

"We're pleased that Carisch has chosen to test our solution by deploying a WAND Digital Restaurant," Greg Perrill, chief operating officer of WAND Corp., said in a news release. "We've been partners with the Arby's community for nearly a decade, and we look forward to doing even greater things as our relationship continues to build."

The announcement of the Digital Restaurant pilot at a Carish franchise store follows a March announcement that the franchisee had installed and is testing WAND Corp.'s NextGen POS.