Subway restaurants is kicking off a social media promotion leveraging 10 different celebrities to build brand awareness. The new advertising campaign draws on the brand's "Famous Fans" to tout the everyday value of $5 Footlongs.
Through April 27, Subway restaurants are asking Twitter followers to tweet to @subwayfreshbuzz and describe why the Famous Fan of the day is a great fit for Subway restaurants. Each day's contest will be focused on a different Famous Fan, including Laila Ali, Carl Edwards, Jared Fogle, Jay Glazer, Blake Griffin, Ryan Howard, Nastia Liukin, Michael Phelps, CC Sabathia and Michael Strahan.
Just by sharing their views, followers will be entered into the chance to win one of five $10 gift cards per day. People are also encouraged to follow the Famous Fans on Twitter as they weigh in with their feedback on what makes them a great fit for the brand.
