The National Black McDonald's Operators Association (NBMOA) has announced a donation of $100,000 to the Red Cross for its ongoing Haiti relief efforts. The NBMOA consists of McDonald's African American franchise owners, who together raised the funds independent of corporate contributions. The group hopes that its contribution will help keep the focus on the ongoing needs to rebuild Haiti.
The donation comes as the Red Cross and other groups continue to work on immediate relief needs in Haiti as well as plan for and implement years of rebuilding efforts following the massive earthquake that struck the country Jan. 12.
Members of the NBMOA own more than 1,400 McDonald's restaurants throughout the United States with annual sales collectively exceeding $3.2 billion. The NBMOA also is one of the largest and most influential African American organizations in the United States.
"The National Black McDonald's Operators Association is honored to contribute to the Haiti relief effort," said Rita Mack, chair and CEO of NBMOA. "As Haiti enters a time of rebuilding, we McDonald's operators, including McDonald's Hispanic Operators Association, as a collective recognize that there are great needs and that additional assistance is warranted, augmenting what McDonald's as a corporation has given toward Haiti relief efforts."
In January, McDonald's Corp. donated $500,000 that matched donations from Arcos Dorados, the company that operates nearly 1,700 McDonald's restaurants in Latin America. These combined contributions, along with donations from Ronald McDonald House Charities, to date total more than $1.6 million.
