A Cinnabon and Schlotzsky's co-branding partnership has resulted in a sales boost for the fast casual sandwich brand.
The co-branding deal, which allows for freshly made Cinnabon Classic Rolls and other treats to be sold on the Schlotzsky's menu, has been rolled out at more than 50 co-branded locations, and at least 50 more are expected to carry the line by the end of 2010. Additionally, every new Schlotzsky's franchise deal that has been signed in the past six months has been for the combined Schlotzsky's/Cinnabon model, according to the company.
Schlotzsky's also has undergone a complete interior design and service model overhaul, which also helped with the sales lift. Schlotzsky's brand reinvention, tagged "All 'Round 'Lotz Better," includes a new prototype restaurant featuring vibrant colors, playful slogans, contemporary furniture and artwork.
Cinnabon and Schlotzsky's are two brands within FOCUS Brands portfolio of fast casual and quick-service brands.
