First there was Whopper Freakout, the award-winning webfilm by Crispin, Porter + Bogusky documenting actual customer reactions to the Whopper's removal from the menu in a U.S. store. Now, Burger King is surprising Brazilian customers by putting their faces on Whopper packaging in WhopperFace, part of a campaign to demonstrate the chains burgers truly are made to order for each customer.
In the video, Burger King uses a hidden camera to snap customers' photos and then prints them on their Whopper wrapper. Customers react with a variety of surprise, delight and even dismay. According to Ads of the World, the campaign was created by Ogilvy of Brazil.
The video already is attracting worldwide attention, with several fans posting the video on YouTube, one of which has earned nearly 25,000 hits in just three days.
