Dippin' Dots Inc. has reached a landmark, surpassing more than 1 million fans on the company's official Facebook fan page. In celebration of the event, Dippin' Dots is awarding its 1 millionth fan a total of 1 million Dots.
Orlando native and University of Central Florida student John Migetz was lucky number 1 million and is thrilled with the win.
"I've never won a promotion like this before," Migetz said in a news release, "but I can tell you that a million Dippin' Dots would be very hard to beat."
Migetz will receive one gallon of Dippin' Dots per month for 20 months.
Social media strategy pays off
Dippin' Dots Inc. was recently named to The Big Money Facebook 50, a listing of companies that perform extremely well in social media. "These are the companies that are really moving the needle in terms of customer engagement and loyalty, a critical aspect of a brand's success and staying power in this challenging economy," said James Ledbetter, editor of The Big Money.
Dippin' Dots worked closely with its digital marketing agency, matrixx, to launch the Facebook page in the summer of 2007. Using a variety of social media techniques and, with no mainstream advertising, an average of more than 1,000 members a day were added. Since crossing the 1 million mark, the company's Facebook fan base has increased by more than 2,500 members per day.
"We're very excited to achieve this milestone," said Dippin' Dots founder and president, Curt Jones. "It places our brand among other leading companies. Facebook has given us an opportunity to connect with the many people who have grown to love Dippin' Dots over the last 22 years."
Migetz, 19, is a graduate of Boone High School in Orlando and is now a college junior studying business administration.
Dippin' Dots stores and mall kiosks across the country offer a selection of 20 to 30 flavors of Dippin' Dots ice cream, ice, sherbet and yogurt products. In addition, many stores also serve Dot Cakes, Dot Shakes, floats, sundaes and other specialty Dot treats.
