New Burger King snack chip flavors hit retail market

New Burger King snack chip flavors hit retail market
Tags: Food & Beverage
March 11, 2010

Leading snack food manufacturer The Inventure Group is building on the success of its growing Burger King line of snack chips with the addition of three new flavors: Hot Fries, Cheese Fries and Hot & Spicy Onion Rings. All three products are available in serving sizes ranging from .75 to 3.0 ounces, and carry a suggested retail price between $.99 and $1.99.

The new Burger King flavors join the successful line of snacks that include Ketchup & Fries, Flame Broiled Chips, Original Onion Rings and French Toast Sticks snacks. The entire ready-to-eat snack line attempts to mirror the great-tasting menu items offered by the leading quick serve restaurant brand.

"Our Burger King snacks are really taking off in part because we're able to play off the Burger King brand's popular and well known menu," said Steve Sklar, senior vice president of marketing for The Inventure Group Inc. "We're able to bring Inventure's snack innovation into the equation and together we're creating snack foods that are way outside the traditional 'chip' landscape, and consumers are gravitating toward them in a big way."

According to Nielsen data from 2009, the entire "hot-flavored" category of foods was up 75 percent from the previous year with growth nearly three-times the rate of the traditional snack category. The new Hot Fries and Hot & Spicy Onion Rings flavors will add to this emerging trend.

The original Burger King Ketchup & Fries product was launched in 2007. Today the snack chips are sold in more than 30 countries, including China, Singapore, Malaysia, Turkey and Scandinavia.

The Burger King product line marks the second successful restaurant licensing agreement for The Inventure Group, with sales growing steadily each year. The company introduced the T.G.I. Friday's line of ready-to-eat snack chips in 2000, which has become a top-seller among vending and convenience food sales.