IndoorDIRECT Inc., owner of the digital out-of-home Restaurant Entertainment Network, has reported that credit card usage increased by 100 percent in a test run in quick-service restaurants promoting card usage availability. The test covered hundreds of thousands of transactions, the company said.
"The size of the increases exceeded even our initial optimistic expectations," said Fred Margolin, CEO of indoorDIRECT, Dallas, in a news release. "It is a testimony to the power of our network and the willingness of fast-food customers to be influenced by advertising during the 25-30 minutes they are eating in the dining rooms."
Reaching more than 150 million consumers annually, the growing Restaurant Entertainment Network is located within 1,077 major brand quick-service and family-dining restaurants in America's top designated market areas. Through partnerships with more than 100 leading media content providers, the digital out-of-home network independently produces a mix of "bite-sized" music, sports and pop culture programs under its theBITE, theBITE Weekend and theBITE@Nite brand names.
