Tim Hortons has kicked off its annual Roll Up the Rim to Win contest, featuring a chance at 31 million prizes, including one of 40 sport utility vehicles and $10,000 in cash. Tim Hortons' annual Roll Up the Rim to Win contest is one of the largest instant reward programs in North America, with prizes hidden under the rims of specially-marked coffee cups.
For the next several weeks, customers who purchase a medium, large or extra large hot beverage have a chance to win a grand prize of a 2010 Toyota RAV4. Lucky rim rollers also have a chance at 100 $10,000 cash prizes, 1,000 Toshiba Netbooks, 25,000 $100 Tim Cards and more than 31 million free coffee, donut, muffin and cookie prizes. Chances of winning are one in nine.
The contest also includes a popular online version in which customers can enter a daily draw from March 1-28 to win free coffee for a year.
For military personnel serving at Kandahar Air Field in Afghanistan, Tim Hortons also has created a special edition of Roll Up the Rim to Win. Prizes for the Kandahar edition include five cash prizes of $1,000, 100 Toshiba Netbooks, 1,000 special edition Tim Hortons Kandahar hats and more than 10,000 food prizes. Roll Up the Rim to Win at KAF begins later in March.
The Roll Up The Rim To Win contest runs while cup supplies last. Prizes may be claimed until May 30, 2010.
Canadian coffee war
In Canada, where the Roll Up The Rim To Win contest returns for its 24th year, McDonald's has launched its third coffee giveaway in a year, according to the Toronto Star. A McDonald's spokesperson said the two-week giveaway is timed to follow the Olympics promotion not to coincide with Tim Horton's contest. The coffee giveaways have helped create trial and build brand loyalty for the burger leader.
From the story:
Tim's already has 76 per cent of the Canadian coffee and baked goods market, according to research firm NPD Group, and 22 per cent of the $14 billion fast food market in Canada.
Tim Hortons is the fourth largest publicly-traded restaurant chain in North America based on market capitalization, and the largest in Canada. Tim Hortons has more than 3,500 systemwide restaurants, including more than 3,000 in Canada and 563 in the United States.
