Dunkin' Donuts brings back Waffle Breakfast Sandwich

Dunkin' Donuts brings back Waffle Breakfast Sandwich
Tags: Coffee/Bakery/Donut, Food & Beverage
February 28, 2010

Dunkin' Donuts has reintroduced the Waffle Breakfast Sandwich in response to strong customer feedback.

The Waffle Breakfast Sandwich is a sweet and savory oven-toasted sandwich featuring scrambled eggs, sausage and American cheese layered between two maple-infused waffles. The Waffle Breakfast Sandwich is available for a limited time at participating Dunkin' Donuts restaurants for the suggested retail price of $2.99.

Dunkin' Donuts became the first national quick-service restaurant chain to serve a breakfast sandwich featuring waffles when the Waffle Breakfast Sandwich was introduced last spring.

To support the return of the Waffle Breakfast Sandwich, Dunkin' Donuts will celebrate "Waffle WeDDnesdays" on Twitter (www.twitter.com/dunkindonuts). Each Wednesday, the company will ask followers what they are waffling about. Customers who tag their response "#WaffleWeDDs" and tweet it to @DunkinDonuts have a chance to win a $60 Dunkin' Donuts Card.

The Waffle Breakfast Sandwich isn't the only item the company is bringing back this month. Returning menu items include:

"Lucky Dozen" donut — Back to help Americans celebrate St. Patrick's Day, Lucky Dozen is a raised yeast ring with chocolate icing topped with white and yellow sprinkles and green clovers for the suggested retail price of 89 cents.
"Spring Showers" donut — A raised yeast ring with chocolate icing topped with rainbow nonpareils for the suggested retail price of 89 cents or Munchkins donut hole treats topped with rainbow nonpareils for the suggested retail price of $4.49 for a 25 count box.
Bacon, Egg & Cheese Wake-Up Wrap special — Participating Dunkin' Donuts restaurants nationwide also are offering two Bacon, Egg & Cheese Wake-Up Wraps with a medium coffee for the special value price of $3.99.
"Create Dunkin's Next Donut" contest — Last month, Dunkin' Donuts brought back its "Create Dunkin's Next Donut" contest, offering consumers the chance to create their own donut masterpiece for the chance to win $12,000 and have their donut creation sold at participating Dunkin' Donuts restaurants nationwide. Submissions will be accepted through March 8 at www.DunkinDonuts.com/donut.