Merchants continually express interest in leveraging innovative ways to expand their loyalty and gift programs to attract and retain customers. Today, Micros Retail Systems Inc., the largest provider of enterprise applications serving the hospitality industry in the New York metro area, has forged a relationship with Mocapay to mobile-enable its customers' loyalty and gift programs, ultimately helping merchants increase their revenue and brand loyalty.
"We continue to strive to offer our customers innovative and cost effective solutions to help them increase their businesses' efficiency and profitability," said Lubodar Z. Olesnycky, president, Micros Retail Systems, in a news release. "Mocapay provides a solution that lets our customers enhance and leverage their existing point-of-sale equipment while also tapping into a new channel – the mobile channel – that reaches customers before, during and after a transaction to increase repeat customers and brand loyalty."
Mocapay is the only mobile Software-as-a-Service (SaaS) solution merchants can leverage to integrate mobile marketing into the payment stream to create a new and cost-effective channel to enhance the lifetime value of a customer without the expense of new hardware requirements or security concerns. Mocapay has fully integrated its mobile SaaS platform with the Micros iCare Solution as well as a number of point-of-sale systems Micros Retail Systems' customers use, including Micros Series POS E7, 3700 and 9700.
Using Mocapay's mobile SaaS technology, Micros Retail Systems' customers will have a secure mobile solution that can distribute customized promotional text messages and mobile offers to targeted customers in a certain geography or store location. Consumers who create mobile accounts will be able to conduct mobile transactions at the point-of-sale, access their account balance and transaction history, find the nearest merchant location accepting the mobile loyalty and gift programs as well as reload their account, all from their mobile phone. Mobile account holders will also be able to conduct mobile gifting, which allows real-time gift giving directly to another mobile phone. The mobile gifting feature also helps merchants to increase their revenue and customer base.
"We're excited to be teaming with Micros Retail Systems to increase the value they deliver to their customers by adding a mobile solution to their suite of services," said Kevin Grieve, CEO, Mocapay. "To support this growth and the relationship with Micros Retail Systems, we will be opening an office in the New York area this quarter. We look forward to furthering our relationship with Micros Retail Systems and working closely with merchants in the New York metro area."
Micros Retail Systems is the preeminent hospitality technology vendor in the metro New York/New Jersey area. With more than 2,200 installations, Micros Retail Systems is the largest independent and exclusive dealer of MICROS Systems Inc. The company serves table-service and quick-service restaurants with complete information management solutions including software, hardware, enterprise systems integration, consulting and support.
