Tim Hortons has added an English muffin breakfast sandwich to its Canadian stores' menu. To celebrate the new item, participating restaurants are offering all hot breakfast sandwiches for a limited-time introductory price of just $1.99.
Hot breakfast sandwiches are the second most popular morning menu item behind only coffee in quick-service restaurants in Canada. One in four hot breakfast sandwiches sold are on an English muffin, according to market research firm The NPD Group. Until today, Tim Hortons had not offered this choice.
"We hope to make a lot of customers happy today," said Bill Moir, chief marketing officer, Tim Hortons Inc. "The English muffin breakfast sandwich is another choice for customers to pair with their favourite Tim Hortons coffee and continues our commitment to provide customers with a wide variety of breakfast selections."
Tim Hortons first entered the hot breakfast sandwich market in 2006 with its homestyle biscuit sandwiches. The hot bagel breakfast sandwich built on that success when introduced in 2007.
