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Yoshinoya has announced that it will open its 99th U.S.-based restaurant Jan. 23, 2010, in Escondido, Calif. The Escondido site joins Yoshinoya restaurants in California's Kearny Mesa and Chula Vista as the company's third store serving patrons in San Diego County.
 
Yoshinoya has planned a public grand opening event that includes free collectible tea cups, prizes, music and an official ribbon cutting at the new Escondido store Jan. 30. The event will be capped off with a beef bowl eating contest.
 
The new restaurant offers a meal-in-a-bowl menu including Yoshinoya's signature Beef Bowl, as well as rice bowls, BBQ style plates, sushi, soups, salads, kids meals and desserts.

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