Auntie Anne's is continuing its global expansion with the addition of stores in the Kingdom of Bahrain, with the first location recently opened at Seef Mall.
The Auntie Anne's operations in Bahrain will be managed through a sub-franchise license by Da'Rosa Food Company WLL. The company expects to open at least five stores over the next five years with the goal of adding a unique brand to the food sectors in Bahrain. The master franchisee for Auntie Anne's in this region of the world is Hospitality Concepts and Solution located in Dubai.
Auntie Anne's in Bahrain will initially serve customers the standard menu line-up, including a wide variety of pretzel flavors and on-the-go meal selections. Customization of products to fit local taste profiles may be explored by the master franchisee and Auntie Anne's Inc. in the coming months.
