Subway restaurants has added a new spokesperson for the brand, Shay Sorrells, a contestant on this season of the hit NBC series The Biggest Loser. Sorrells began the season as the heaviest contestant in the show's eight-season history, weighing 476 pounds. During last night's season finale, her total weight loss for the season was 172 pounds.
Subway restaurants offered Sorrells $1,000 for every pound she loses between today and the Season 9 finale of The Biggest Loser in May 2010. She will serve as a spokesperson for Subway restaurants in 2010 alongside Jared Fogle, who in 1998 experienced a 245-pound weight loss, crediting Subway sandwiches and exercise as key factors in changing his lifestyle.
Key highlights of the new partnership include in-show and online integration throughout Season 9 of The Biggest Loser as well as a mid-season weigh-in and follow up package. In addition to periodic check-ins throughout the show's next season, fans will also be able to follow her progress at SubwayFreshBuzz.com, NBC.com and BiggestLoser.com.
To help Sorrells with her efforts, Subway restaurants are providing her with healthier meal options from the Subway Fresh Fit menu, which includes eight sandwiches with six grams of fat or less.
"Shay is an inspiration, and we are proud of what she has already accomplished on her road to a better life," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "People are rooting for her, and Shay continues to demonstrate that while weight can be a struggle each and every day, you can meet and exceed your goals with a healthy, active lifestyle. Subway is happy to be part of her journey."
