As the cost of digital signage hardware continues to drop, more quick-serve restaurants are open to considering the technology, from implementing digital menu boards to promotional reader boards. Daktronics Inc. has released a report revealing effectiveness of digital reader boards as an advertising medium for QSRs. The exclusive report, "Digital Earns Dollars," contains statistical data proving digital LED reader boards boost impulse sales and yield a high return on investment for QSRs.
In addition, the report addresses topics such as:
- Digital reader board costs compared to other forms of advertising
- Tools to calculate return on investment
- Restaurant operator testimonials
- QSR market trends
As the effectiveness of traditional forms of advertising diminishes, on-premise digital signage continues to provide a powerful tool for boosting impulse sales while yielding a high return on investment for restaurant owners. Digital signage delivers the right message, to the right audience, at the right time, for a fraction of the cost of television, radio or print advertising.
