Taco John's has named Sioux Falls, S.D.-based advertising firm Lawrence and Schiller its new advertising agency, according to a story in the Argus Leader. The agency cold-called the Wyoming-based chain last year and impressed executives enough to spark a national search.
The agency's first ad campaign will focus on Taco John's as a hometown favorite, with the first TV spots scheduled to go into production in a month.
From the Argus Leader:
'One thing they told us was that they have a different kind of relationship with the people in the communities where they have stores,' said Tom Helland, vice president of client services at the advertising firm. 'They regard them as a local store, and the marketing will reflect that.'Many people on the pitch team grew up more familiar with Taco John's than with other fast-food chains, Helland said.Members of the team visited more than 120 Taco John's restaurants across the region to better understand the company.'We sat in each of those stores, and customer after customer came in and the franchisees knew them by name,' said Micah Aberson, director of business development at Lawrence and Schiller. 'We had a great opportunity to talk to Taco John's core customers and the owners and find out what makes their business so special.'
Taco John's has 425 locations in 25 states, mostly in the Upper Midwest and Rocky Mountains.
