Dunkin' Donuts has joined in the discounting trend in an effort to boost traffic. Participating stores are offering small hot lattes for the value price of $1.99 as a limited-time promotion during the holidays.
Dunkin' Donuts also introduced the new Peppermint Mocha Latte, topped with whipped cream and a mocha drizzle. The latte is available through late December at participating Dunkin' Donuts restaurants.
Dunkin' Donuts launched its espresso-based coffee line in 2003 and sells more than 1 billion cups of hot and iced coffee every year In 2008, an independent taste test showed that Americans preferred Dunkin' Donuts coffee over Starbucks. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running.
