CKE Restaurants Inc. has announced it is offering vitaminwater at all of its 1,212 Carl's Jr. locations. Carl's Jr. will feature three flavors of the nutrient-enhanced water: vitaminwater xxx, vitaminwater revive and vitaminwater essential. Each vitaminwater variety provides a range of functional benefits.
CKE Restaurants has a long-standing partnership with The Coca-Cola Co., which owns vitaminwater. Coca-Cola products have been served in Carl's Jr. since 1981. Vitaminwater will be available at most Carl's Jr. restaurants in 16-ounce bottles priced at $1.69. Prices may vary slightly at other locations.
"Carl's Jr. has long been known for our innovative menu offerings," said Brad Haley, executive vice president of marketing for Carl's Jr. "Once again we are leading the industry by offering our guests a great tasting vitaminwater to go along with their favorite big, delicious burger. As the saying goes, vitaminwater puts more 'go' in 'to go.'"
Both Carl's Jr. and vitaminwater are featured in a humorous digital video celebrating the new relationship on their respective Facebook pages. The video, a spoof of oldies music compilation CDs usually advertised on television, features the Carl's Jr. mascot Happy Star and a bottle of vitaminwater enjoying their new "relationship" while listening to love songs such as "Truly, Madly, Beefy" and "Drink Me Up."
The vitaminwater launch is the second specialty bottled or canned drink offering this year at Carl's Jr. In August, the company began offering Monster Energy beverages.
