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Text company lets restaurateurs 'order customers on demand'
November 12, 2009
Web-based media consulting company Envala announced the release of OSYS Chime, a new mobile marketing and customer loyalty product that allows users to "order customers on demand," just in time for the holiday shopping season.
A combination of SMS texting, e-mail messaging and marketing consulting, Chime is designed for restaurants and other places needing onsite customers.
According to Dan Stewart, Envala's president and CEO, experts report that 94 percent of all texts are read within minutes of sending, and text marketing response rates can fluctuate from 10.5 percent to as high as 60 percent. Compared to a direct mail response rate of 1 ½ to 2 percent, less the expenses of printing and mailing, Chime is an affordable direct marketing tool to target customers by location as well as time.
"Even at its lowest response rates, Chime blows direct mail out of the water," Stewart said.
When a Chime user enrolls, Envala prepares an e-mail and text marketing campaign and posts strategic messages in a Chime account online. Then, when a Chime business wants to target a group of opted-in customers, they simply point and click, and customers can react instantly to the customized message.
"If business is slow, send one of our tailored text messages – like '20 percent off all lunches today' – to your customers with just a few clicks," Stewart said.
In conjunction with the Chime release, Envala is offering an extensive text-only version of Chime, "Chime for the Holidays," which includes 5,000 text messages to opted-in customers.
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