McDonald's Corp. has announced that global comparable sales rose 3.3 percent in October. Performance by segment was as follows:
- United States, relatively flat at 0.1 percent
- Europe, up 6.4 percent
- Asia/Pacific, Middle East and Africa, up 4.7 percent
Against a strong prior year performance, U.S. comps were relatively flat in October but continued to outpace the overall quick-service restaurant industry. Customers' ongoing appetite for the Dollar Menu, premium Angus burgers and McCafe espresso-based coffees supported the month's results.
In Europe, comparable sales rose 6.4 percent for the month, driven by positive results in the United Kingdom, France and Germany. Throughout Europe, premium menu options, iconic core products and an expanding line of mid-tier offerings contributed to October sales.
The increase in APMEA's October comparable sales was fueled by Japan and Australia, partly offset by China. Across the segment, core menu, value, convenience and breakfast drove the region's performance.
Systemwide sales rose 10.3 percent, or 5.2 percent in constant currencies, for the month.
Upcoming communication
McDonald's will webcast its earnings in a Nov. 12 investor meeting. More information on presentation times and links to the live webcast are availalble at www.investor.mcdonalds.com. There also will be an archived webcast and podcast available for a limited time.
McDonald's tentatively plans to release November sales Dec. 8.
