Chick-fil-A Cows roll out literature-spoofing 2010 calendar

Chick-fil-A Cows roll out literature-spoofing 2010 calendar
Tags: Chicken
November 5, 2009

Chick-fil-A has released the 2010 edition of their annual cow-themed calendar in its restaurants nationwide.

The 2010 calendar features the Chick-fil-A Cows' own bovine twist on 12 classic novels to create the Great Works of Cow Literature calendar.

Prominent protagonists in the rewritten versions include Ali Babacue, narrowly escaping the carving knives of the "40 chefs;" Porter Pan, who avoids becoming a veal steak while remaining a young calf forever; and Steerlock Holmes, on the hunt for notorious butcher "Jack the Flipper." The bookish bovines also make appearances in such works as the fantasy Salisbury in Wonderland, the action-packed Three Brisketeers and the holiday classic A Christmas Cowbell.

Now in its 13th edition, the Great Works of Cow Literature calendar is priced at $6 (plus tax) and includes monthly coupons for free Chick-fil-A food and beverage items. The calendars are available at participating Chick-fil-A restaurants nationwide through early January (or while supplies last) and at the company's Web site.

"The Cow Calendar is one of our most popular marketing vehicles that Chick-fil-A offers. In fact, we're extremely thankful that the Cow Calendar has grown to be one of the largest-selling calendars in the country," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "The calendar is basically a daily connection among our customers and Chick-fil-A. In addition to building brand awareness, the calendars showcase the variety of the Chick-fil-A menu and feature a different menu item and offer each month."

Additional marketing efforts including the Chick-fil-A Cows include the recent launch of the microsite www.EatMorChikin.com, which was created to further the "Eat Mor Chikin" movement. In addition, fans of the Cows can friend them on Facebook or follow them on Twitter.