Premium Surge Promotions, provider of product-based marketing, has announced that Burger King Corp. has named it the restaurant chain's premiums manufacturing supplier agency of record.
Premium Surge has been a supplier for Burger King Corp. for more than seven years. Under the new agreement, Premium Surge will have full manufacturing responsibility for 100 percent of toy premiums and other incentive products for Burger King restaurants worldwide.
"We look forward to continuing to support the corporation's high quality and safety production standards and practices across all stages of the manufacturing process as well as complementing its compelling brand proposition throughout the world," said Abdiel Estrella, president and CEO, Premium Surge Promotions.
