Snack food innovator Mellace Family Brands has announced a license agreement with Cinnabon for a variety of new snack offerings. IMC Licensing, a leading full-service licensing agency specializing in consumer product brands, has secured the license agreement between Mellace Family Brands and Cinnabon. The inaugural line of products will combine Mama Mellace's kettle roasted nuts with Cinnabon's signature Makara Cinnamon.
"Cinnabon is delighted to partner with Mellace Family Brands on this delicious new product. The quality of the nuts and the unmistakable Cinnabon cinnamon flavor are sure to wow consumers and make a great addition to our licensed product mix," Cara Becker, director of brand licensing for Focus Brands Inc., said.
All products will be kettle-roasted in water and will contain no oil or preservatives. The new line of products is expected to be available at retail in early 2010.
