TCBY, The Country's Best Yogurt, has officially begun collecting entries for This Could Be Yours, The Great TCBY Store Giveaway, a contest created to spur interest in the company's franchising. The company also has launched an aggressive expansion program.
Found on TCBY.com, the contest will reward one lucky person with his or her own TCBY store and is open to all U.S. residents over the age of 21. To enter, contestants must submit a video, no longer than two minutes, explaining why they should be the recipient of their very own TCBY, why their town is the perfect location, and what they have to offer the brand. Submissions will be judged on creativity, a sense of business acumen and originality. Video submissions will be accepted between now and Nov. 30.
Following the initial entry round, TCBY will narrow all video submissions down to 25 semi-finalists. The public will then be given the opportunity to help narrow the list down to 10 finalists, who will go through an informal interview process before the winner is chosen.
"Especially now, it's important for us to champion the entrepreneurial spirit of this country and invite anyone who's ever wanted to own a TCBY to submit their video" said Michael Ward, president of TCBY. "With the support of an iconic brand and nearly 30 years of history behind the winner, we're certain this will be a great success for all involved."
